I was recently explaining to my grandmother how webinars
work and why they’re such a valuable tool for business communication. She somewhat
understands, but the generational and technological gaps still leave her a bit
mystified.
My grandmother and her young daughter (my mother) traveled several hours to visit her father and grandfather – apparently what folks did in the days before Skype and Facetime.
When she was my age, connecting with someone who did not
live nearby meant planning a trip to physically meet with them, writing a
letter that could take weeks to arrive or making a costly, static-laden
telephone call. I live in an entirely different world where I text message,
email and chat with my colleagues and co-workers in another country on a daily
basis.
In 1952, Bell Telephone offered a “deal” of $1.10 per minute Dallas to Denver. That would be about $9.00 per minute today. Great deal, right?
So what is our communication technology, specifically the webinar, worth? Can it even be quantified?
Sort-of; it comes down to this:
1) Convenience
2) Immediacy
3) Affordability
Still with me? Good, because here’s the point of my post. As
an organization that thrives on connection, my goal at MUSE is to provide you
with the best way to “visit” your peers. The webinar earns a shiny star in this
category; it’s the teacher’s pet in the connection classroom. Although I am certain
that 98% of you are familiar with the functionality, for that 2% who are not I
give you this: A webinar is a conference or presentation using a computer and a
telephone to transmit and receive the information. You can even attend using
just a smartphone, too! It is no
different in terms of the information and value gained from participation than
from attending a conference. It certainly cannot replace face-to-face
interaction, but it is darn close!
The webinar is in a league of its own when it comes to
convenience. Eliminating travel for education is … you know, I don’t even need
to finish that; it speaks for itself.
“But, I really enjoy spending time in airport lines,” said no one ever!
And by eliminating travel, you factor in the added
convenience of the “anywhere, anytime” mindset. While most MUSE webinar
attendees are at their offices, it is possible to attend from any location. Seriously,
I have hosted many a webinar wearing … well, I am not going to divulge that.
But, let’s just say not business attire – all while sitting in my own home
office (or while travelling, or on vacation, etc.). And I am sure some of you
have participated in webinars clad in less than your best as well.
Casual Friday has a whole new meaning with webinars!
And then there’s the timeliness benefit. Do you like to
learn about someone’s upgrade experience as soon as it happens, or long after
it occurred? Ok, that’s rhetorical, but it makes the point. Webinars allow for
instant sharing of experiences and information. While it’s great to offer
sessions at live events and such, it’s even better to be able to relay the
details while they’re fresh.
But, what about the affordability? While it’s not exactly apples
to apples, the average cost to attend a two-day conference could range between
$400 and $2,000 (depending on travel expenses). Studies show that most conference-goers
are looking for information on one specific topic, so essentially one presentation
is the purpose. A MUSE webinar is $100, and many people can attend if you
utilize a projector and speakerphone. Although if you have a webinar
subscription the per webinar cost is much lower. MUSE offered 30 webinars in
2012, so with a typical subscription, about $43 per webinar (for as many
attendees as you want). And sometimes webinars are free.
So if you have not experienced the immediate and affordable
convenience of a MUSE webinar yet, now is the time.
While new webinars are always being added to the schedule,
the current upcoming topics are:
- The ARRA Project: The Quest to Attest Utilizing Project Management Tools
- Physician Engagement
- The Patient Experience: An Integrated Process for Complaints/Grievances
- Project Management Methodology
- Oncology JAM Session
- OM/EMR for 6.x JAM Session
And be sure to check out the subscription option for your
organization that allows an unlimited number of people to attend an unlimited
number of webinars.
All webinar information can be accessed here: MUSE Webinars.
I hope you will take advantage of the webinar program, one of your
most valuable resources as a MUSE member. But, if you have questions, or still
want more information I look forward to hearing from you.
What do you think of webinars? You can post your answer in
the comments.
Take care friends,
Subscribe to the MUSE Matters Blog and head on back for the
next post … The 5.66 Upgrade, After the Go-Live – in real time from Henry Mayo
Newhall Memorial Hospital.